From a personal challenge to a platform serving over 10,000 bookings and generating over 3 million SAR in revenue
Sara and Thaer met for the first time in 2018 while working in the engineering team at Emirates Travel Company in Dubai. They immediately hit it off and started working on side projects together, completing more than 20 independent projects.
Vision and Launch
In 2023, the founders decided to turn their technical expertise into a solution that addresses a real market problem. Sara noticed that most small and medium-sized businesses rely on WhatsApp as their primary communication channel, leading to a complex and fragmented experience for both customers and service providers.
This observation was validated through multiple experiences - from the challenge of booking professional services to the frustration of local restaurants avoiding delivery platforms due to high commissions.
The founders realized there was a clear gap in the market: small businesses need a strong digital presence and advanced administrative tools, but available solutions were either too complex or too expensive.
Journey and Evolution
Initially, the founders focused on products, but quickly realized they couldn't compete in this market against the established players in the field.
The turning point came when they contacted two businesses: a pet grooming truck and a shared workspace, asking if they could offer their services on the platform.
Here, Sara and Thaer realized that service providers were completely overlooked and needed a real digital presence - a platform that covers their entire workflow and simplifies it.
tkana Today
The founders decided to build a platform around carefully selected service providers, leading to the current application that has achieved over 10,000 bookings on the platform.
tkana believes that every service provider deserves a strong digital presence and tools to help them grow and thrive, rather than relying on traditional complex methods.
tkana's Mission
Enabling service providers to focus on what they do best - providing exceptional services - while tkana handles the technical side and manages the operations.
tkana's Journey
Our Values
Our values guide our decisions and shape our culture at tkana
Real Partnership
We see ourselves as partners in our clients' success, not just service providers.
Continuous Innovation
We invest continuously in developing new technologies and innovating to stay at the forefront.
Simplicity in Complexity
We believe the best products are those that appear simple to the user despite their technical complexity.
Customer Focus
We put our clients' needs first and build every feature to solve a real problem they face in their businesses.
Shared Growth
Our clients' success is our success, and we strive to be part of their growth journey.
Local Understanding
We understand the local market and culture in everything we build.
Team Culture at tkana
How we build exceptional products through a diverse and talented team
Our team consists of experts in software engineering, user experience design, AI, and digital marketing. Each member brings a unique expertise that contributes to building a comprehensive and advanced platform.
We believe in diversity of ideas and backgrounds, and encourage creativity and thinking outside the box. Our team works as one towards a shared goal: making business management easier for our clients.
Want to join tkana's success story?
Start your journey with tkana and discover how you can transform your business from manual management to a digital platform.
Start your free trial →Meet the tkana founders
Sara and Thaer - the team behind the platform that has served over 10,000 bookings
Sarah Al-Jandan
Sara is the CEO of tkana and a software engineer specializing in customer experience and product strategy. She holds a Master's degree in human-computer interaction. She led development teams at more than one technology company, focusing on building products that solve real problems for small and medium-sized businesses.
Sara drives tkana's strategic vision and guides the company towards achieving its mission of enabling service providers to grow digitally.
Thaer Al-Abbas
Thaer is the CTO of tkana and a software engineer with over 10 years of experience in developing complex systems and artificial intelligence. He led development teams at more than one technology company, focusing on building systems that solve real problems for businesses.
Thaer has a technical vision for building systems that transform ideas into technical solutions that can be implemented and scaled.
Why we build tkana?
Our vision and mission to enable service providers to grow and thrive
Our Vision
To become the first platform for service providers in the Middle East, where each provider can focus on their passion instead of administrative tasks
Our Mission
Enable business owners to grow their businesses through smart and innovative technologies, simplifying scheduling and customer management to increase revenue
Our Values
Enable entrepreneurs, simplify complexity, and innovative focus. We believe every service provider deserves tools to excel
Our Journey in building tkana
From idea to unlimited growth opportunities for service providers everywhere