WhatsApp pricing

WhatsApp message cost calculator

Meta charges for every template message delivered to a customer, and the rate depends on the customer's country and the message category. Pick a country, enter your expected volumes, and see the bill before you commit.

Customer's country

Marketing

Offers, campaigns, promotions. Always charged.

× $0.0501=$100.20

Utility

Order confirmations, shipping updates, appointment reminders. Free when delivered inside an open customer service window.

× $0.0107=$32.10

Authentication

One-time passcodes.

× $0.0107=$0.00

Service conversations

× $0.0000=$0.00

Expected monthly cost at Meta · Saudi Arabia

$132.30

496.13 SAR

Where the cost goes

Marketing76%Utility24%Authentication0%

Converted at a fixed 3.75 SAR per USD. Meta bills in your WhatsApp account's own currency, and its published SAR card matches this conversion to within rounding.

This is Meta's bill, not tkana's. A tkana subscription is entirely separate, and we take no cut of the message rate.

Rates last read from Meta on 2026-09-26. The rate card has been in effect since 2026-07-01.

The figures above are our saved copy, dated as shown, and Meta may have changed them since, so press Check the latest rate before you budget from them. The calculator also uses the entry volume tier: Meta gives lower rates for utility and authentication messages above a monthly volume. Earliest possible rate change: 2026-10-01. the source at Meta

How to cut this cost

With your numbers, you could save up to ⁦$47.86⁩ a month (⁦179.48⁩ SAR), 36% of the bill.

Send utility messages while the chat is open

Meta does not charge for a utility message delivered when the customer has written to you in the last 24 hours. Send the order confirmation or reminder while they are still in the chat, and your utility messages (⁦3,000⁩ of them) cost nothing instead of ⁦$0.0107⁩ each.

up to ⁦$32.10⁩

Don't send updates as marketing

Order updates and appointment reminders belong in a utility template, not a marketing one. If one in five of your marketing messages is really an update or a reminder (⁦400⁩ messages), you save ⁦$0.0394⁩ on each.

$15.76

Reply with a normal message, not a template

When the customer writes first, your replies for the next 24 hours are free. Don't answer with a paid template: a marketing template costs ⁦$0.0501⁩ per message even inside an open chat.

Free

Worked out at the Meta rates used above. A utility message is only free when it lands inside an open 24 hour window, so the first figure is the upper bound. Meta also reviews every template's category, so a promotional offer stays marketing and can't be registered as utility.

You pay Meta directly

Message fees go to Meta, not to us. tkana adds no margin on Meta's rate, and this calculator is here so you can check that yourself.

Service conversations are free

Since 1 November 2024 Meta does not charge for service messages, so replies inside an open customer service window cost nothing.

Rates move quarterly

Meta changes the rate card at most 4 times a year. The date under the calculator tells you when we last read it.

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Rates last read from Meta on 2026-09-26. The rate card has been in effect since 2026-07-01. Meta's official rate card

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